What is Podcast

 A podcast is a series of spoken words, audio episodes, all in a little more detail based on a particular topic or theme, such as cycling or start-ups. You can subscribe to the show and listen to episodes whenever you want on your headphones, in the car, or via speakers through an app on your machine.

 

A podcast is a radio talk show but on demand. This implies that listeners don't have to go live and listen, but they can listen whenever they want (and almost anywhere). On mainstream radio, these shows would never exist as they will be judged on viewer numbers rather than the audience's interest and participation.

 

Examples of Podcast are:

  • The Tim Ferris Show
  • WTF with Marc Maron
  • The Art of Manliness
  • Dan Carlin’s Hardcore History
  • Lore
  • Slate’s The Gist
  • Slate’s Mom and Dad Are Fighting
  • Slate’s Political Gabfest
  • Work in Progress
  • Startup
  • Criminal
  • Welcome to Nightvale
  • We’re Alive: A “Zombie” Story of Survival

 

Podcast Marketing: Content marketers find it particularly necessary to have blog posts, but podcasts are not usually given the same care. Without even considering podcasting as an alternative, many organizations spend many hours creating blog material. Podcast marketing is undoubtedly a direction that should be taken into account, and there is far less saturation in the industry itself.

Fitting a podcast into a marketing campaign is a very efficient way to increase interest in your brand. It will expose your company to your clients and customers in an appealing way. If there are not many businesses in your sector currently podcasting, this can be a great way to give your business an edge in this industry.

 

One can earn money from podcasting in the following ways:

  • Find advertisers
  • Find sponsors
  • Sell products
  • Treat Podcasts as small radio shows.
  •  sell your podcast for free
  • Sell your own services.

 

Follow the following steps to learn how to start a podcast: 

  • Plan

This is the initial stage of creating a podcast (often overlooked). Before you go on, you'll want to spend a decent amount of time here.

  • Choosing a Topic

You want a specific subject or niche to be the topic of your podcast. For several episodes (100+), try to narrow it down to something you can talk about, but it's not so broad that you're not going to cater to your potential audience.

  • Choose a Name
  • Determine the target audience
  • Give a name to your podcast.
  • Determine the length of the podcast duration
  • Choose unique episode titles.
  • Determine the Time gap to release the podcasts
  • Choose a Podcast Format
  • Script the shows
  • Learn some tools to actually capture and edit the audio when you plug your USB microphone into your device. 
  • Keep the recording equipment handy
  • Talk in a mic
  • Choose Music for the podcast.
  • Choose the Podcast host.
  • Choose Cover Art
  • Submit to the directories

 

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